An affiliate tracking link that points directly to a specific product or category page rather than a brand's homepage. Conversion rate impact: homepage-destination affiliate links average 0.8-1.5% CVR; deeplinks to specific product pages average 2-3% CVR — a 60-100% conversion improvement with no additional traffic required. Generated via network link-building tools (Impact's Link Builder, Awin's Linkbuilder, CJ's Link Lookup). Best practice: configure publishers to use deeplinks as default; train publishers to link to the specific product they review rather than the homepage.
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