The percentage of affiliate link clicks that result in a completed purchase. Benchmark ranges by landing page destination: homepage (0.8-1.5%), product deeplink (2-3%), dedicated affiliate landing page (3-6%), publisher-specific landing page with pre-applied discount (4-8%). Primary optimization levers: deeplink setup (immediate impact), publisher-specific landing pages (Tier 1 publishers), discount code pre-application, trust signal placement, and mobile checkout optimization. Tracked per publisher and in aggregate; publisher-level CVR below 1% despite quality traffic indicates a landing page or product-audience mismatch.
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