Attribution methodology for podcast publisher partnerships, where standard cookie-based tracking fails because listeners cannot click links during audio playback. Primary tracking mechanisms: (1) host-specific discount codes (HOSTNAME20) — tracked at order level with 100% confidence when used; most reliable podcast tracking method; (2) vanity URLs (yourstore.com/podcast-name) — tracks direct URL traffic from bio links and show notes; (3) post-purchase survey ('how did you hear about us?') — recovers attribution for conversions that didn't use code or URL. Measurement window: 30-60 days after episode publish date (listeners convert on their own timeline). Commission rate: 10-20% (higher than standard to reflect measurement gap and trust premium).
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