A social media creator — on TikTok, Instagram, YouTube, or other platforms — who promotes products through affiliate links to their audience in exchange for commission on resulting sales.
In Plain English
A social media creator who shares affiliate links with their followers — they earn a cut of any sales their audience makes through those links.
Example
A TikTok creator with 500,000 followers who reviews kitchen appliances and links to products in their bio, earning 8% commission on every sale they drive, is an influencer publisher.
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