A publisher whose primary traffic model is aggregating discount codes and deals — sites like RetailMeNot, Honey, and VoucherCodes. They convert at high rates but typically drive low-incrementality sales.
In Plain English
Deal sites that collect promo codes and capture customers right before checkout — they show impressive conversion numbers but often claim credit for sales that would have happened anyway.
Example
RetailMeNot is a classic coupon publisher: it ranks for "[brand] promo code" and earns last-click attribution credit on customers who already decided to buy.
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