A publisher who recruits other publishers under their own network ID, creating a multi-tier structure where commissions flow from the merchant through the primary publisher to sub-publishers.
In Plain English
A publisher who acts as their own mini-network by bringing in other publishers beneath them — creating a chain where the brand pays a commission that gets split through multiple layers.
Example
A sub-affiliate network might enroll 200 micro-bloggers under one account ID, routing all their traffic through a single publisher relationship with the brand.
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