The practice of building affiliate links that send users directly to a specific product page rather than the homepage, improving conversion rates by matching intent to destination.
In Plain English
Instead of linking to your homepage and hoping visitors find the product, deep links drop them directly onto the product page — cutting friction and boosting conversions.
Example
A review article linking to a specific air purifier model page (not the brand's homepage) uses deep linking — and typically sees 2–3x higher CVR than a homepage link.
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