A technology platform that connects merchants with publishers, handling tracking, attribution, and commission payments. Major networks include Impact.com, CJ Affiliate, and Awin.
In Plain English
The marketplace and infrastructure layer between brands and affiliate publishers — think of it as the exchange that lets brands list their program and publishers find and join it.
Example
Impact.com is an affiliate network: brands set up their program there, publishers apply and get trackable links, and the network automatically tracks every click and sale.
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